Several reports in the past claimed that Facebook is not the right medium for advertising because of the level of ad clicks are very low compared to the average click, especially when compared with Google. The report is supplemented by a survey by Reuters showed enough facts to make wonder. Reuters survey reported 34% of Facebook users say Facebook is boring, 34% of users are spending less and less time on Facebook than six months ago.
Reuters survey also showed that four out of five Facebook users do not ever buy anything, either goods or services advertised on Facebook. Associated with the IPO Facebook is problematic, 44% of respondents said they favored the less Facebook. This means that the IPO due to any Facebook user to switch to other social media like Twitter or Google Plus.
It is more interesting to explore is the fact our fourth of five Facebook users never buy goods or services advertised on Facebook. It is highly related to the effectiveness of advertising on Facebook is reportedly very low. This became the basis of General Motors out of the promotional plan for 10 million dollars in Facebook.
Interesting. Of course. When we see and explore what comScore background in the not too long denied to a survey conducted by Reuters. I trace some of the facts associated with this. Fortunately the stream Google Plus I have so much tracking information so much easier.
In one article, Mike Elgan also questioned why the same thing to a refutation of the findings comScore Reuters. He said nothing more than economic interests because Facebook is the CLIENT from comScore. Of the explanation put forward, comScore was always giving negative publicity for Google, especially social media services, Google Plus. The things that Google does a lot of negative dipublkasikan by comScore as the time users spend very little compared to Google Plus Facebook.
Instead comScore is always positive on Facebook. Always positive data provided by comScore. It's not because Facebook is a client relationship from comScore. Mike Elgan says:
Who is comScore? And why do They publish these reports? More to the point, why Their reports are always negative about Google and always positive about Facebook?
For both why comScore to provide rebuttal is that Google is playing competitors from comScore. Proof that Google is a serious competitor of comScore obtained from Venture Beat like the following screenshot.
ComScore is scheduled to publish their latest data on Facebook is estimated to observers highly positive about Facebook. This is of course due to the CLIENT, up to a lot of positive things that users do not switch to other social media. In addition, advertisers are expected to remain on Facebook. But the fact that in contrast to a Reuters survey of data and evidence that Facebook is a client of comScore, people understand what the comScore report.
It is even more important is the image of Facebook itself, which now moves to the price of shares traded on the stock. We see a report showing that Facebook's stock price continued to decline for many reasons. When coupled with a survey from Reuters, the pressure will continue to hit the stock up and could have continued to fall. This means that bad news will impact negatively on the stock price up.
With the data from the comScore clearly been no attempt to mengatrol Facebook share price back up. This is evidenced by reports Bloomberg. ComScore rebuttal of the above managed to raise the price of shares up to a level of 27.10 dollars per share after a decline of 29% of the initial price of 38 dollars per share.
Indirectly, up through the comScore attempt against Google. Statistical data are often used to suppress a particular competitor. By becoming a client comScore, Facebook is trying to continue to give the impression that everything is fine on Facebook because of positive data published by comScore. Level of effectiveness of good advertising, and users do not get enough of using daftar fb.
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